To no surprise, the HVAC industry is ever-evolving and growing. With innovations popping up every year and no signs of ever losing the demand for it, it has become one of the top businesses of choice for savvy entrepreneurs.
What is something that every household has on its list of priorities? Heating, ventilation, and air conditioning. That’s just the basic standard of living that everyone in the US expects.
To keep up with the times, we’re sure you’ve looked into building a website for your business. Nowadays, most customers find the services that they need online.
So it’s only natural that you want your business to be in the forefront of these searches. You might be asking how you can optimize your website to drive in the most traffic. Well, we’ve got the answers for you.
We’ve built countless websites for HVAC services for years and we know what makes them successful. Below, we’ve made a list of 20 ways your website can stand out among the rest.
1. Optimize it for mobile devices
50% of customers looking for an HVAC service online use their smartphone. As of 2019, we’ve gathered that people are more likely to do their internet activities through their phone than a desktop setup.
We can account this to the modern consumer’s on-the-go lifestyle. What you should take from this piece of information is that you should make your website mobile-friendly.
What does this mean? If a website is not optimized for a mobile device, it’s going to look messy and unprofessional. What’s worse, it can even be impossible to navigate. That’s a surefire way to lose a customer.
2. Load it with good content
The reason why a customer would want to search for an HVAC service online is to gain more information about the said service.
These days, people want to be more informed before they avail of a service. They want to gain some confidence before they shell out their hard-earned cash.
By having well-written blog posts, comprehensive FAQs, and well-produced video testimonials, you’re more likely to gain the potential customer’s trust.
3. Make it simple for your customer
You have to be able to predict what a customer will go through as he or she considers and finally decides on choosing your HVAC service.
Once you’ve done this, provide your customer with visual cues to guide them along the way. Make sure it ends with prompt that calls them to action like a contact form.
4. The header should contain your contact information
The header is a prime real estate in a website. That’s why your contact info belongs there. This evokes the feeling that your company is ready to get down to business and help the customer out.
Plus, affixing the header with your contact info will make sure that it’s visible in any page of your website.
5. Simplify your contact form
Too many form fields actually deter potential customers from getting in touch with you. Filling out unnecessary fields can be quite tedious.
Make sure that you only include the basics like name, address, contact number, and email. You don’t need to know where they went to high school.
6. Create a separate testimonials page
Glowing reviews can make a world of difference when a potential customer is weighing you against your competitors.
If they see that past customers were satisfied with the services you provided, they’re more likely to choose you. It’s interesting to note that 84% of online consumers trust reviews as much as they trust recommendation from people in their lives.
7. Display any awards and or affiliations that you have
So you’ve been commended in your field. This is where you that off. Awards equate to a better reputation. This will keep your business ahead of the competition because it establishes authority.
8. Create a company introduction video
Let your potential customers know who you are! These people are going to be trusting with you with something that is so incorporated in their daily lives. We’re sure that they want someone they can trust to handle it.
Having a well-produced video that tells your company’s story and how proud your employees are to be a part of it will elicit more feelings of trust and dependability.
9. Make sure calls-to-action pop
Choose the right colors. We know that this might seem rudimentary, but having your links and buttons in colors that pop contributes to how navigable your website is.
10. Avoid tacky stock photos
Generic photos are a sloppy choice. Consumers are not likely to trust a website that was just roughly put together by some who seems disinterested and ill-informed.
If you can manage it, invest in having relevant photos taken – photos that are unique to your company and won’t be found anywhere else.
11. Throw around the word “Free”
We mean this with caution. There’s nothing that will lose a customer faster than false promises.
But just by seeing the word “free,” this gives the customer the feeling that they’re not at risk and that they don’t have to commit.
Use “free” when it is applicable. For example, if you do offer free quotas, then make sure they’re aware of that fact.
12. Declutter heavy text
Text-heavy pages will make your website look uninviting. It’s important to make use of whitespace and break down info into readable sections.
When people are looking through your site, they’re probably looking to solve a specific issue. Making it so that the user will be able to scan pages easily gives them an overall better experience on your site.
16. Stay unique
This is a mistake that a lot of HVAC companies make. They usually just select a generic template and work with that.
People consider the time and effort companies take into their marketing. This shows them how serious the company is.
For best results, hire a time of creatives to design a unique website for you.
17. Don’t hide promotions and deals
Let’s say you’re offering special deals for a limited amount of time. Those should be front and center. That way, if you’re advertising on some other platform, your landing page should be the front of your website.
18. Optimize every page
If your multiple services are broken down into different pages that are accessed through a navigation panel (this is smart), then there’s a chance that people looking for a specific service might just land in a subpage of your site.
You have to make sure that the quality of all the pages are consistent throughout the entire site. If possible, include a condensed contact form on all these subpages.
That way, it’ll be easier for your customers to get in touch with you.
19. Keep track of your site’s analytics
Having a great website would be useless if you don’t know how much traffic it’s generating and how much of this traffic is converting.
Make sure you gather and interpret this data to optimize your site.
20. Keep updating it
With this data, tweak away. Find out what works best. Perhaps you recently had a surge of traffic because of a video that you posted.
Then the next step is to amplify that success by replicating what works, meaning post more videos.
Or you could just leave it to the pros
As a business owner, we’re sure that creating and keeping track of a great website can be tedious work for. Why not hire WebyGeeks to do that for you?
With years of experience, we’re confident that we can build the best website to improve your online reputation. Contact us today and let’s get started!
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Our experts always strive to provide the best possible service to the valuable customers. Therefore, you don’t need to worry about anything when you get our services. Quality for the service we offer is always guaranteed and you will love what you get at the end of the day. The amount you spend on our services will definitely be an excellent investment that you can do towards the future of your business.