These days, it’s no longer the question of whether or not mobile SEO is important for every business owner. It is, and it has to be a part of your daily marketing strategy. Most of the internet users nowadays no longer use a PC and have opted to use their mobile devices instead. The problem is, many businesses are still unable to leverage the growing need of mobile-friendly sites. Earlier in January, Google has sent out notifications telling websites to fix their site’s mobile usability issues or they will experience a poor ranking in the mobile search results. The sooner you are able to deal with such usability issues, the better.
How does it affect your SEO?
For those who have knowledge about SEO or performs SEO, the usual conversation when it comes to improving a site’s ranking would revolve around the creation of quality content or collecting valuable links. Even though those are considered as among the major factors in determining a website’s authority, user experience is often overlooked by the many.
SEO is actually about showing your visitors that your website is trustworthy. And since it can be partly determined by the way your visitors react upon visiting your site, the user experience should be regarded as something of utmost importance. Google aims to provide their user base with the best search experience possible in order to retain their clients and keep them using their search engine. Due to this, Google seeks to reward those sites which provide their visitors with a great user experience by placing them in higher rankings.
How to identify mobile usability issues
In order to check for your site’s mobile usability issues, the very first place you should go to is the Webmaster Tools Mobile Usability feature. This section will show you various issues which Google identified together with graphs showing your progress. Other than that, it will also show you issues like a missing viewpoint, Flash content, tiny fonts, clickable links/button which are too close to each other and more. You can easily find the mobile usability report by simply signing into your Google Webmaster account.
The next place you need to visit is the PageSpeed Insights Load Tool. This tool focuses mainly on your mobile website’s loading time, an aspect which is very important for both SEO and usability purposes. However, what’s beneficial with this tool is that it will show you various factors which could affect your site’s loading speed and give you with some solutions for fixing them.
Fixing your mobile usability issues
Obviously, the first step you need to take is to check out the tools which are mentioned above in order to know where you should start. However, there are times when you have to actually make changes. Some few tips include the following:
You can start by determining which pages are causing problems. You can do this by signing into Google Webmaster Tools and clicking on the Search Traffic – Mobile Usability section which is located on the left navigation bar. This section will show you a breakdown of the several mobile usability errors along with the pages which have specific errors on them.
- Try to know as much as you can about a mobile-friendly design. Once you have an insight about the errors which occur in your pages, you can then begin working on a plan to solve them. There are actually several places where you can learn more about a mobile-friendly design. Even Google has its own resource for Web Fundamentals which will teach you about the best practices about fixing usability issues on your site.
- Once you are familiar with the best practices for resolving your site’s mobile usability issues, it’s about time to start fixing the issues one by one. After improving a single page, re-test it using the Google Page Speed Insights tool in order to find out if your site’s score has improved or not. Every update which you make to your page will help in improving your site’s overall score, thus improving its visibility in the mobile search results at the same time.
- Mobile search volume is expected to rise considering that more and more consumers are making the shift from PC to mobile devices. The quicker you can work towards providing a better user experience for your customers, the quicker your website will grow.
The good thing about having the ability improve your site’s ranking by addressing mobile usability issues with the help of Google Webmaster Tools is that you’re not just improving your user experience on mobile screens but on the desktop as well. When talking about mobile content marketing, it doesn’t necessarily mean that brands should just concentrate on visitors who visit their site through mobile devices. However, it’s certainly important if you consider the way they interact with your site. All in all, it simply means that site design, user experience and quality visual contents tend to become more important than before.